Culture Leadership Charge – The “Managing by Announcements” Fallacy

How well are new policies and procedures embraced in your organization? If you’re like most companies, it all depends on how well – and how quickly – those new expectations are embedded as practices.

It doesn’t matter what the change is – it could be a new software system or a new purpose statement. What matters is what happens after the change is announced. Yet most leaders operate under the faulty assumption that telling people what is expected ensures alignment to the change.

This fallacy is known as “managing by announcements,” where leaders announce the details of a change, then expect that all players will immediately embrace the new expectations.

In today’s episode of my Culture Leadership Charge video series, I share how leaders can increase the success of new processes or procedures by embedding them, reinforcing them, and celebrating them – not just announcing them.

My Culture Leadership Charge series features short (two-to-three-minute) segments that describe proven culture leadership practices that boost engagement, service, and results across your work teams, departments, regions, and even your entire company.

Each episode’s “charge” is a challenge for everyone in your organization – not just leaders – to refine their behaviors and ensure everyone is treated respectfully at all times.

You’ll find my Culture Leadership Charge episodes and more on my YouTube and Vimeo channels. If you like what you see, please subscribe.

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